Max Cole is the 2023 recipient of the Kansas CCIM Chapter and WSU Center for Real Estate Lifetime Achievement Award. Max is a Wichita native celebrated for his unconventional approach to real estate. A trailblazer since the late 1960’s, Max’s strategic foresight led him to profit from land condemned for highway expansion, funding ventures like the Ridge Plaza Inn, and Wichita’s inaugural disco. Max recognized potential in South Wichita, and pioneered projects that revitalized the area. Notably, Max transformed the ailing Wichita Mall into offices, creating one of the original co-working spaces in Wichita. His diverse portfolio, from San Francisco timeshares to Las Vegas golf courses, showcases a remarkable national footprint.