Dr. Duane M. Nagel

Assistant Professor of Marketing and Center for Real Estate Research Fellow

Duane Nagel is a Research Fellow with the Center for Real Estate and an Assistant Professor of Marketing in the W. Frank Barton School of Business. Dr. Nagel’s research focuses on service interactions and how firms maximize value, retention and loyalty.

Through his Center for Real Estate Research Fellowship, Dr. Nagel will investigate the unique challenges that real estate professionals face in this area. For example, a real estate agent cannot merely refund a customer’s money, or provided a discount of future services, or just redo the service in order off-set the negative outcomes that may occur in the selling or buying of a home. Moreover, in an industry reliant on customer referrals, the repercussions for the agent/firm may be long-term in the form of negative word-of-mouth (magnified by social media), potential legal action, and unhappy clients recommending to other potential customers they not to use the agent/firm.

Degrees Ph.D., Marketing, Florida State University
MBA, Colorado State University
B.B.A., Marketing, University of Texas at San Antonio
Research Interests Customer co-creation, co-production, and self-production of goods and services, with a specific focus on resource integration
Buyer-seller interactions
Service strategies concerning service quality, value and loyalty
Teaching Interests Introduction to Marketing
Promotions Management
Digital Branding & Engagement


Phone: (316) 978-3771
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Dr. Nagel's curriculum vitae
Dr. Duane M. Nagel Headshot